As the way we consume media and buy products and services changes, it is now becoming commonplace for internet users to leave a golf club review for other consumers.
So much so, that 78% of consumers now say they DO NOT make a purchase before doing research. We asked Ian Mullins (MD of TheSocialGolfer.com), what makes for a good review?
When writing a golf club review it is important that you are both object and fair in your judging criteria.
In addition, it is important that your review is not based on the quality of the golf you played on the day but on the club and course itself.
There are four main criteria that we at the socialgolfer.com believe you should consider in your testimonial and here are some suggestions of the topics you should cover in your golf club reviews…
Clubhouse & Catering – Was the course easy to find? What is the history and provenance of the club? Is the Clubhouse clean and welcoming? Were the staff friendly? Was the food to your satisfaction? How were you treated by the staff in the Proshop? Were the changing facilities clean and tidy?
Quality of the Course – Describe the layout of the course e.g. Parkland, Woodland, Links? What condition were the tee boxes, the fairways? Were the Greens well maintained? Was there good signage between the holes? Was there a particularly memorable hole you liked?
Practice Facilities – Were there designated areas for Putting, Chipping etc. Was there a range? Do they offer tuition packages? Were the Pro’s on hand to advise you about the set-up and course? Is there information on club and course available?
Value For Money – Give an account of the cost of your round. Did you take advantage of any offers? Was the overall experience matched by the Green Fee? Were you treated as a welcome visitor or an interloper?
As we look ahead, like many other industries, golf club and golf centres around the UK and beyond, will have to start taking notice of their visitors, as well as their members.
Leaving a golf club review after you have visited a course, not only allows you to remember your experience before returning to the club again but this is also a valuable service for your fellow golfing “nomads”.
Finally, as golf courses become more and more reliant on visitors rather than members, we believe this will force all golf clubs to improve their service for all.
So next time you sit down to write a golf club review, either on thesocialgolfer.com or rival golf platform, think about who else may be reading it, and what information you would like to know, before booking a tee time.
By Ian Mullins