Posts Tagged ‘Golf Handicap’

TheSocialGolfer.com launch on talkSPORT

Sunday, July 13th, 2014
TheSocialGolfer.com

TheSocialGolfer.com

TheSocialGolfer.com (TSG), the online social networking community for golfers celebrates its fourth year in existence, by launching its first ‘Above the line’ marketing campaign.

The website run by ex-Media Director Ian Mullins will be running a series of 10 second commercials throughout July and August using the world’s biggest Sports Radio station – talkSPORT.

The commercials written and produced by Mullins’ own marketing consultancy MC2 Marketing, launches on the station the same day as The OPEN commences.

TheSocialGolfer.com airtime will run for approximately seven weeks and plays on the theme of ‘being let down by your mates’.

The campaign has been planned to target an ABC1 35+ male audience and will reach over 3/4 million individuals with each listener hearing the campaign approximately 6 times.

TheSocialGolfer.com grows up …

Talking about the campaign Mullins said “It was always our intention to eventually launch the TSG brand to the masses but we have deliberately waited until such time as the website was a busy and much used resource before tempting a wider audience to try our service. In 2013 the site hosted over 700 golf events and had more than 4,500 rounds played. However, we recently hit the 8k+ users and feel now is the time to grow the community further”.

Mullins has worked across a number of blue chip brands in his career including managing the Emirates Airlines media activity for 7 years, Hitachi for 7 years and launched the Daily Star Sunday for the infamous Richard Desmond in his 11 years at the UK’s largest Media Independent MediaCom.

More recently he was responsible for managing The London Golf Show marketing activity including the launch of the Manchester Golf Show in 2013. He was also responsible for launch of the ‘Altonwood Season Ticket’ for the late Ron Noades’ Altonwood Group in the same year. He has also advised William Hunt of Trilby Tour fame on sponsorship matters.

He went on to say “When I first started planning and buying media on behalf of clients twenty years ago, I never thought for one second I would ever be spending my own money, on my own brand in mainstream media but here we are and I feel very excited. I am immensely proud of the unique service we have created for golfers and our ambition is to eventually be the biggest golf club in the UK … we’re certainly on our way!”

TheSocialGolfer.com is a unique platform …

The radio campaign has been bought via Radio Experts, the UK’s second biggest radio buying point and by an old media friend of Mullins’ Radio Experts MD – Steve Ramsay. “I was so excited for Ian when he called and told us it was time to go public with his creation. We started out trading radio together in the early 90’s, so it was a real thrill to plan a campaign in an sector so close to both our hearts…. as a avid golfer myself, In my humble opinion, Ian’s creation is the future of the sport!”

Another old media pal of Mullins’ Adam Mills – talkSPORT Ad Director said “We are thrilled to be helping Ian launch his brand and we believe talkSPORT to be the perfect platform for TheSocialGolfer.com. We have established ourselves as the world leading Sports Radio Station and it’s important that we continue to support new up and coming sports brands as well as the more established ones. I wish Ian every success this new and useful social media platform.”

TheSocialGolfer.com radio campaign – listen here …

The Social Golfer OPEN Championship…

Wednesday, July 9th, 2014
TheSocialGolfer.com

The TSG OPEN Golf Day Championship 2014

The Social Golfer (TSG) – the online social networking community for golfers – held its annual TSG OPEN Golf Day Championship at Bletchingley Golf Club in Surrey on 5th July 2014.

The day was attended by over 60+ able-bodied and disabled golfers from all over the South East of England and from as far away as Portugal and Lithuania in aid of BALASA Golf – The Charity Promoting Disabilities For ALL Golfers!

The Social Golfer OPEN – The fundraising…

Now in its fourth year, the now much coveted Halliwell Cup (donated by Stroke Victim Ian Halliwell) was won by Weybridge & Surrey based TSG member David Holmes, with the Ladies Trophy retained by Horley & Surrey based golfer Virginija Zlabiene.

£5 of each player entry fee was donated to BALASA resulting in over £1k raised for the charity, which will go toward providing buggies for disabled golfers at their UK and international events.

The Social Golfer OPEN – The format…

The day began with the usual briefing and course orientation but as well as the individual Stableford competition; there was a Yellow Ball event, Longest Drive, 2 x Nearest Pins, Beat The Pro, a Putting Comp and Team Event. The event was sponsored by The London Golf Show and GolfGear247.co.uk

There were also more donations to the cause from the likes of Muswell Hill (London), Warley Park GC (Essex), and Royal Blackheath GC & Westerham GC (Kent), Pine Ridge GC & Woldingham GC (Surrey) – all ‘TSG Preferred Courses’ as well as raffle prizes donated by TheSocialGolfer.com itself.

The Social Golfer OPEN Championship – The Winners…

…….

Mens:

Second Place – Ron Jackman – 34 pts (on countback)

Third Place – Richard Elkington 34 Pts (on countback)

Ladies:

Second Place – Selma Hussien – 33 pts

Other winners:

Nearest Pin – Tim Joy

Nearest Pin 2nd shot – Barry Hill

Straightest Drive – Steve Ramsay

Putting Champion – Matt Sutton

Yellow Ball Comp – Group 10-3: Frank Knott, Roger Ireland & Des Burnett

Team Event – Group 10-4: Steve Duffy, Virginja Zlabiene, Selma Hussien & Gary Cartlidge

….

The Social Golfer OPEN Golf Day Championship –  The thanks yous…

The day’s event continued into the early evening with a dinner and raffle and we are very grateful to Alan Haywood and Stephen Slater for their help on the day. Of course we must also thank Anna Guss and Clare Mistry for their wonderful donation of a day with them at Wentworth, this alone raised £200.

Ian Mullins, Managing Director of The Social Golfer said “The event is now well established and whilst it wasn’t intended, Bletchingley is fast becoming the Augusta of The Social Golfer OPEN. As always we were hugely impressed with the way the club supported the event. It is key that we do we can to raise the profile of disabled golfers and this is the TSGers doing their little bit for the cause. BALASA is very close to our hearts and they are an example to anyone with a disability to get out and play!”

Richard Saunders, Chairman of BALASA said “The Social Golfer members are incredibly generous not to mention good humoured. What they have done for us in raising our profile is fantastic and we are so grateful. With this kind of support we can continue to pursue our goal of making golf a Paralympic sport by 2024.  What a wonderful day and superb bunch of golfers – we thank The Social Golfer’s for their generosity!”

BALASA Golf

BALASA Golf