Posts Tagged ‘Golf Events’

New Golf Formats…

Tuesday, June 13th, 2017

GolfSixies - New Golf FormatsOver the last few years there have been many initiatives introducing new golf formats to the game, but is all the razzmatazz necessary to get people playing golf?

We asked Emma Ballard, Head of Digital at Medi8 Limited, PR agency to American Golf and many other brands. She is also the UK Ambassador for Womens Golf Day.

New Golf Formats – Why are they here?

In recent times, there has been a real push to get more people, especially women & children, playing the game.

With the number of people playing regular golf over the last 10 years declining, governing bodies, golf organisations and professional tours have tried to come up with ways to reach out and get golf back on peoples’ agenda.

Back in 2006 when numbers were healthier, you’d find the majority of golfers out on a golf course playing 18, 9 holes or pitch & putt, the driving range and of course, the holiday requirement of a bit of adventure golf!

The use of indoor simulators was on the increase and if you lived near the outskirts of London you could make your range sessions much more fun by going to Top Golf.

Oh, and on a slight aside, social media was in its infancy.

Since then, as the numbers declined, golf has had a go at redefining itself by attempting to alter the format and make the game look more fun and appealing to a younger generation.

New Golf Formats – Where did it begin…

It started at club level with the introduction of PowerPlay Golf, 9 holes with 2 flags, and through other initiatives like SPRINT6GOLF, it culminated in the European Tour’s GolfSixes event this May.

They threw lots of new ideas into the tournament, golf got its version of a Hollywood makeover, creating a lot of buzz and excitement amongst spectators.

But what I wonder is whether this is necessary, is this the way forward for golf?

Looking at golf today,  your options to play are endless, there is everything that I have mentioned that was available back in 2006, but now most ranges are also equipped with some indoor golf facilities.

It’s no longer frowned upon to want to play a quick 9 holes, pop-up adventure golf in cities is commonplace and if you don’t fancy hitting a ball you can kick one at the hole in the form of FootGolf.

Considering social media again, it’s now an integral part of our lives, a fabulous tool to promote a golf facility with an ability to be able to target a much larger audience and with the likes of TheSocialGolfer.com you never have the problem of finding someone to play with!

Golf in itself hasn’t changed, like tennis or badminton, the process and mechanics of hitting a ball is just the same, it’s only the club you are using and the ball you are hitting which have altered over the years due to the vast investment into research and development.

Emma Ballard - New Golf Formats

New Golf Formats – My View…

So why with so many more playing options than 10 years ago and the basic method of swinging a golf club unchanged is there a need to focus so much on the format of the game?

I suggest we don’t mess with the format, the game works perfectly well as it is?

Surely we need to focus time and effort at a local level, low cost marketing the wonderful facilities that are available by making use of some, or all, of the low-cost social media channels on offer.

By driving people through the door, golf clubs/venues can use the pathways into golf that are already available to get more people back playing and gain new recruits along the way.

Essentially golf is fun and has a great social side to it too.

With the ability to make it part of family life, a sport that anyone can play and an ever ageing population – it’s time to ditch the razzmatazz and new golf formats and get back to simple ways when golf sold itself!


 

 

Organising a charity golf day – Ten Top Tips…

Sunday, July 26th, 2015
Organising a charity golf day

Organising a charity golf day…

So you’ve taken on the responsibility for organising a charity golf day and now you need some advice on how to make it run smoothly, it’s fun and at the end of the day, ensures it raises funds for the chosen charity…

We’ll having attended and arranged many days ourselves, here our top ten tips for organising a charity golf day or a society golfing day!

1. Organising a charity golf day – The Venue…

Arguably the most important decision you will make. The venue should be chosen based on the quality of the course and the green fee/meal cost but also on the location and reachability of your guests.

Whilst most golfers (and some non-golfers) will happily give up their day to attend your event, it’s unlikely that they will want to drive more than an hour, so bear this in mind when choosing the venue.

2. Organising a charity golf day – The Handicap System…

Again, a very important decision some will choose to follow the strict CONGU handicap system (which is only available to golf club members) OR you may wish to accept those with an online golf handicap certificate, like those provided by TSG.

Alternatively, if you are looking to run a simple ‘fun’ day, then you will have to accept handicaps based on trust. However, bear in mind if you choose the latter, then you may hear the odd ‘Bandit’ shout from some of your attendees on the day.

Organising a charity golf day

Organising a charity golf day

3. Organising a charity golf day – The Planning…

Ultimately, your focus has to be on your guests and those attending. Everything you do on the day goes toward the overall experience. Given that there are normally only a few winners of silverware at the event, it’s important to ensure everyone feels included.

It’s the little touches that will make your day stand out above others, so make sure you plan properly! Here are a couple of things to consider:

The Costs: Consider the amount of money you wish to raise and then work back from there. Make sure your calculation takes into account the cost to your guests and not just yours(!). Think about how far you are making guest’s drive (this is all part of their expenses). Check the cost of playing at the course on a normal day. Take into account the meal bill and of course, consider negotiating with the club.

However, don’t be greedy when setting the attendance fee. Too many people when organising a charity golf day, forget that they have to provide value as they are not only giving up their cash to support you but also their time.

All too often we hear of golf days being over-priced e.g. £70-80 (sometimes £90+) when the standard green fee is £20. A good guide is to make £10-15 per green fee going to the charity. However, we see no reason why you can’t make a day work at £45-50.

The Format: There are many options to choose from including standard Stableford format, Texas Scramble, Team Comp. Putting Comp. and a fun way to keep the group chatting is a Yellow Ball comp.

It is worth contemplating playing your golfers of a 3/4 Handicap or 7/8’s. This can be seen as a controversial move but one that is adopted my many organisers, as it levels the playing field and stops the ‘Trophy Hunters’, who ‘claim’ to play off 28 (but are really much better) from spoiling the day.

Finally, if you are playing team games and have a spare team of only 2 or 3. You can work around this by taking an average of the 2 or 3 players performance and that score represents the 3rd or 4th player in the team.

The Trophies: Will there be one winner or multiple winners? Will there be a separate Ladies comp? Consider adding a Straightest Drive (Longest Drive comp. often excludes many from winning), Nearest Pins, Nearest Pin in Two (second shot), a Secret Six Holes (unmarked on the cards), Beat the Pro and many more.

The Four-balls: Arguably the most important decision you will make is who plays with whom. Ensure you have an even spread of playing levels in each four-balls but also consider the personalities.

It’s no fun if you are a quiet player, if your playing partners are a noisy and chatty bunch – it just won’t work. Equally, it’s important that your day is not ‘cliquey’. So don’t just puts mates with mates.

The Fund-Raising: There are many ways to increase your fund-raising outside of the days entry fee. It could be that gathering gifts and prizes to hold a raffle. Perhaps, you can ‘sell’ Mulligan Vouchers for £5 a time to be used on the day. It may also be an opportunity for a local business to add their name to things by way of a cash injection by way of sponsorship in return for some marketing around the event.

If you have some special prizes, consider holding an auction. However, don’t let either of these events take up too much time. 20 minutes is a good guide or people will lose interest.

Organising a charity golf day

Planning ahead…

4. Organising a charity golf day – The Day…

Registration: Welcome the guests with a designated area/table where you can confirm their arrival distribute the scorecards (it is often a nice if you have already marked the shots to be given to each player before hand).

The Gifts: Water (if it’s a hot day), give out some tees, a ball marker, maybe a pitch repairer, perhaps a sleeve of golf balls?

The Tee Time Schedule: Print out a copy of the four-ball groupings for displaying on the club wall. This will prevent constant questions from everyone on with whom and at what time they are teeing off. Leaving you to concentrate on the registration

The Briefing: Prepare a welcome speech and ensure that you have checked any local rules at the golf club hosting the venue. Also inform the players of timings, meals times and if raising money, consider preparing a video to let attendees know where the funds will be going.

Marshalling: It is advisable to discuss the marshalling of the players while they are on the course. Arrange for a buggy from the club so you can follow your golfers as they go around the course.

‘Speed of play’ is always a massive issue when organising a charity golf day and make it clear to everyone how to prevent slow play.

Photography: If you have the time when marshalling, take the opportunity to photograph your guests (perhaps even take video). Once back at the clubhouse you can then show the images on a TV screen while the players are enjoying a post-round drink and meal.

This also provides a great talking point and can create a nice buzz among the golfers.

5. Organising a charity golf day – The Scoring…

If you have more than 30 players attending your day, ensuring you have enough time to do it. You can enrol the help of the club pro or a good trick is to only ask for cards with scores of 30 pts and above.

This will cut down the time you spend checking scorecards and give you more time to concentrate on the winners and any count-back calculations.

Organising a charity golf day

Prize Giving

6. Organising a charity golf day – Prize giving…

Assuming you have picked your trophies and medals for the display table, look to add some additional prizes to the display. It’s always nice to win silverware but a few sleeves of golf balls, golf towels and gloves here and there add to the rewards for winners. Perhaps also add a guest trophy.

Make it clear that you will be asking the winners to come up one by one and try not to announce the scoring until after you’ve announced the winner. It would be a good time to hand the camera to an able lieutenant at this point, so you can present the awards.

Caution: If you are spending big money of the main trophies, think about having a smaller version made for the winner to keep. That way they don’t have to take the main trophy home, meaning it never gets lost, broken or worse unreturned!

7. Organising a charity golf day – Looking after the guests…

Let’s not forget, we all like be spoiled and catered for. So ensure your guests know where you are at all times and most of all take time to talk to them. A little conversation from the organiser can give a ‘personal’ touch to proceedings and makes the guests feel cared for and welcome.

8. Organising a charity golf day – Thank yous…

All the prizes have been given out, the meals finished, the raffle and auctions are over. Make sure you close the day by either asking one of your winners to make a speech, on behalf of the attendees OR summarise the day yourself by making a thank you to all those involved in gathering prizes, scoring cards, bar staff and greenkeepers.

You may wish to return to the club in future years and it’s just good manners anyway.

Organising a charity golf day

After the day…

9. Organising a charity golf day – After the day…

It’s no surprise that in the age of digital technology at the fingertips of most us, everyone likes to see photos of themselves playing. So consider distributing the best of these by email after the day, giving you another chance to thank everyone for coming.

It also a nice opportunity for you to explain where some of the funds you have raised will be going, this maintains momentum and a feel good factor for organising a charity golf  day in future years.

10. Organising a charity golf day – Enjoy it!

Finally, don’t let it become a chore. At the end of the day, if everything runs smoothly you will be feeling proud of your efforts and humbled by having watched so many golfers having a good time.

However, don’t let yourself fall into the trap of thinking you can do it all yourself. Don’t be afraid of recruiting volunteers, even if just for the auction and raffles.

Raising monies for charity can be both rewarding and fun, so enjoy it!

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Looking for prizes for your own charity golf day? Contact theteam@thesocialgolfer.com and we will happily donate TSG Pro membership’s prizes to your charity golf day!

By Ian Mullins

London Golf Show moves to new venue…

Wednesday, May 28th, 2014
London Golf Show

Visitors at the London Golf Show

The Golf Show Group Limited, organisers of the London and Manchester Golf Shows, are delighted to announce dates for their 2014 London Golf Show along with a brand new venue.

New London Golf Show venue…

The 10th Annual London Golf Show will be from the 14-16 November at Glow, at the heart of Bluewater, Europe’s leading retail and leisure destination, which attracts 27 million visitors a year.

Bluewater was chosen over several well-established exhibition venues due to its great access by car, combined with free parking and regular trains to and from central London .

This will provide our exhibitors and visitors with easy and convenient access to the venue and the show.

What they said …

Glow has been on the radar for a number of years now and their team have worked hard to be able to provide us with the necessary platform to hold what will be a great landmark in the history of our business, the 10th Annual London Golf Show. For the first time at a London Show we can now offer all visitors the opportunity to park for free when they attend the show which in the London & South East area is a difficult thing to achieve. We look forward to working closely with the Glow events team to put on a great show which meets the needs of all of our exhibitors and provides visitors with a great golfing experience.“said Damian Benstead – MD of The Golf Show Group 

We are delighted to be hosting the London Golf Show for its 10th ever show. The Golf Show Group’s selection of Glow over other venues highlights the growing awareness of Glow as the ideal location for organisers seeking the perfect combination of a high quality, flexible space, free parking and excellent accessibility from throughout the South East. Glow’s integration with Bluewater, Europe’s leading retail and leisure destination, also means non-golfers can enjoy the experience too.“said Michael Watton – Venue Director at Glow

Promoting the show to local golfers …

The London Golf Show will benefit from a dedicated package of marketing measures from Glow, across a range of platforms online, social media, print, venue banners and third party promotions.

This further demonstrates great commitment by Glow who will form a key role in the marketing and promotion of the London Golf Show to millions of their visitors.

Visitors to The London Golf Show 2014 will also be able to enjoy Glow’s unparalleled choice of refreshments with over 55 of Bluewater’s bars, cafes and restaurants all in close proximity to the venue and its own dedicated dining Plaza right outside.

Glow is a fully serviced, air-conditioned, versatile events venue, which enjoys easy access by road from the M25/A2 and by rail with frequent trains to and from central London.

For more information about the London Golf Show please contact:

Dominic McMullan, Marketing Manager of The Golf Show Group on 01732 836 100 or email dom@golfshowco.com

Melissa Saunders, Marketing Manager of Glow, Bluewater on 01322 374193 or email Melissa.Saunders@lendlease.com

Friends of The Social Golfer…

Monday, May 19th, 2014

TheSocialGolfer.comWelcome to our The Social Golfer page where we let you know about great companies and websites that can benefit your golfing life. We call them ‘Friends of The Social Golfer’ or as those that know us well, ‘Friends of TSG’ …

We call them ‘Friends of The Social Golfer’ or as those that know us well, ‘Friends of TSG’

Friends of The Social Golfer – Travel…

Click2Mojacar – Golfing breaks and holidays to Almeria and Murcia Spain, Discount green fees and tee-off time booking – www.click2mojacar.co.uk

bogor golf toursBogor Golf Tours – Specialist Indonesia Golf Tour Operator – Play golf on six of the top Indonesia International standard golf courses, all within a one hour drive from your hotel – www.bogorgolftours.com

 

Friends of The Social Golfer – Events, Tours  & Trophies…

Trophies & Medals.com – Trophies, medals, neck ribbons, shields, plaques and glass & crystal awards and free delivery on orders over £100- www.trophiesandmedals.com

Golf Empire – Search over 10,000 amateur open golf competitions at more than 1,500 golf clubs… all on one website – www.GolfEmpire.co.uk

 

Friends of The Social Golfer – Equipment & Clothing…

Portable Golf Solutions – Own a proven portable golf business, now expanding worldwide – www.portablegolfsolutions.com

Gorgeous Golfer – A vibrant selection of stylish ladies and gents golf wear and accessories, for you to look gorgeous in!  –  www.gorgeousgolfer.co.uk

SPRINT6GOLF – is the new quick golf format that allows golfers to play in just an hour – www.sprint6golf.com

 

Friends of The Social Golfer – Tuition…

Golf Putting Lines Ebook – Breaking putts made easy – www.puttinglines.com

Golf Lessons & Tuition – The James Andrews School with 10 PGA pros, 2 video swing analysis suites and 2 golf courses free to students – www.jamesandrewsgolfschool.co.uk

Residential Golf School – Based in historic 1066 country, the James Andrews School of Golf was voted the UK’s leading residential golf school by Today’s Golfer – www.golfschool.co.uk

 

Friends of The Social Golfer – Golf News…

YourCaddy Magazine – Your Game, Your Golf, Your Caddy – www.yourcaddy.co.uk

Golf South Magazine – Local golf news and lifestyle magazine for golfers in the South of England www.golfsouth.co.uk

Golf North Magazine – Local golf news and lifestyle magazine for golfers in Scotland, North of England and North Wales www.golfnorth.co.uk

Golf Blogger – Golf blog and golf news – www.golfblogger.co.uk

Golf Assessor – Providing independent golf equipment reviews & comparisons. www.golfassessor.com

National Club Golfer Magazine – View our latest equipment reviews, golf tips, course articles, competitions and news from the golfing world here – www.nationalclubgolfer.com

LadsGolf.comLadsgolf.com – We bring you all the top news, reviews and banter from the world of golf as well as our own branded golf gear. The ‘Lads Golf‘ brand is aimed at the everyday golfer who enjoys the social side of this wonderful game – www.ladsgolf.com

Women & Golf Magazine – News, Fashion, Equipment, Travel & Lifestyle Magazine – www.womenandgolf.com

 

Friends of The Social Golfer – Golf Media…

Photvalet.com – Beautiful Golf Images in the USA – www.photovalet.com

 

Friends of The Social Golfer – Golf’s Governing Bodies/Associations…

European Disabled Golf Associationwww.edgagolf.com

Disabled Golf Association – PAN disability organisation – www.disabledgolf.org.uk

World Golf AwardsWorld Golf Awards™ – serves to celebrate and reward excellence in golf tourism through our annual awards programme –  www.worldgolfawards.com

 

More Friends of The Social Golfer…

Media/Marketing

Glenn Watts – Experienced .Net Developer and all round good egg – iWantaDeveloper.co.uk

AD Driver – Golf Advertising Network reaching over 200k golfers a month – www.addriver.co.uk

 

 

Personal

Roger Hurcombe – Disabled Golfer and all round good egg – www.rogerhurcombegolf.weebly.com

Ian Halliwell – Stroke Victim, Charity Fundraiser and all round Golf Nut – www.thesocialgolfer.net

Ian Halliwell – My Golfing Travel Journal from Wigan to the World and back – www.thesocialgolfer.blogspot.com

AmateurGolfNet – An amateur golfer’s personal narrative of his golfing experiences. – www.amateurgolfnet.co.uk

The Kirstie Charity – TSG member Gary Wilson fund raising for Cancer Research – www.kirstiecharity.com

 

Other

TeeTimes.co.uk – Book golf tee times online, select from over 450 golf courses in the UK. Save up to 75% on tee off times from hundreds of courses throughout the UK – www.teetimes.co.uk

Happy Golfing!

 

Ian & The Social Golfer Team

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