Archive for the ‘TSG News’ Category

The Social Golfer wins GOLD Award at Essex Digital Awards…

Friday, May 1st, 2015

It was a balmy spring evening at Colchester United Football Stadium, where the great and the good from Media and Marketing throughout Essex and the South East gathered for an evening of entertainment and networking….

AND despite stiff competition The Social Golfer competed with websites from across all genres and won the Gold Award accolade in the SPORT & ENTERTAINMENT category!!

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The Social Golfer wins Gold Award at Essex Digital Awards

The Social Golfer wins Gold Award at Essex Digital Awards

What are the Essex Digital Awards…

Now in their second year, the Essex Digital Awards(EDAs) look to reward innovation and progressive thinking by businesses across the county.

Previous winners span several industries and range from individuals to national companies, but all have at the core of their entry a desire to use digital media as a means to achieve greater things for their business.

The EDA’s are backed by a range of Essex-based companies including Volvo Colchester, Freelance SEO Essex, Essex Chambers of Commerce and Northcliffe Newspapers’, Essex Chronicle.

What is The Social Golfer?

Since its official launch in 2010, the community focused website (run by Essex based Marketing Consultant – Ian Mullins) has firmly established itself as one of the most used golfing websites in the south east and the UK.

The fast growing online golfing community is a place where you can make new friends, join local golf games, run local golf societies and local golf groups, join in chat and forum discussions, track your scores, establish a Handicap (using both UK calculation and USGA calculation formats) and study your progress using our unique game analysis tools.

You can also download your own official TSG Handicap Certificate (UK or USGA).

The Social Golfer system allows you to track your golf handicap after every game and lets you compare your golf stats with your golfing friends/buddies/mates and compete in our monthly TSG league table.

You can also upload your golfing photographs, share golf videos and catch up on BBC Golf News feeds for free and take advantage of our member green fee offers.

In addition, TheSocialGolfer.com lets you locate, read, review and rate over 25,000 local and worldwide golf courses and gather golf club information free of charge; such as green fees, scorecard details, Google maps and contact numbers!

The site currently has over 4,500 registered users in the UK and 8,500+ worldwide.

Essex Digital Awards - Gold Winners

Essex Digital Awards – Gold Winners

The Social Golfer wins Gold Award….Why?

The site has grown steadily over the five years since its official launch and reached its first million hits within a calendar year in 2014…

– Awarded Microsoft Bizspark ‘Start-up of the day’ in 2010

– The site was in profit in its second year and now has ambitions to become the biggest golf club in the UK even though it doesn’t own a golf course

– The site is currently generating approx. 80-100k page impressions a month and continues to grow with 32% of site traffic coming from new visitors

– It has over 1600+ Twitter followers and the Facebook page has 450+ Likes

– The site’s Twitter page is in the Top25 influencers for golf on Twitter

– In 2014, the site moved approx 900,000 places in the global ranking from the 1.8 millionth most visited websites to 900,278. In addition, its UK ranking has moved from 129,824 in Dec 2013 to 42,581 in Dec 2014

The Social Golfer wins Gold Award….how?

In this five year period, The TSG team have also established partnerships with many major local, national and international brands including, Your Golf Travel, London and Manchester Golf Shows, GolfPunk Magazine, Alamo Car Hire, Online Tee Times, Trophies&Medals.com and with over 22 clubs in Essex and the surrounding counties. They include: Woolston Manor GC, Warley Park GC and South Essex GC

In March 2014, the site was short-listed to be an official England Golf partner.

In the summer of 2014, the site launched its first ‘above the line’ marketing campaign on talkSPORT (London) and talkSPORT.com and Ian himself has written articles and featured in Essex Golfer Magazine and on local Essex Radio promoting golf a a sport and the website.

The team also recently agreed a deal with Group M (The largest advertising agency network in the world owned by Sir Martin Sorrell) to supply advertising inventory to their clients which include Direct Line, RBS and Sony in 2015.

Global Advertisers that have supported the site to date include Emirates, BA, AMEX, Nike, BMW.

In March 2015, The Social Golfer was short-listed as a finalist in the Essex Digital Awards

Essex Digital Awards - Gold Winners

Essex Digital Awards – Robin Bailey interviews Ian Mullins

The Social Golfer wins Gold Award….What they said?

“We are very proud to receive this award, as we were not only competing against other sports sites but those from the world of entertainment. It has been a long road from very humble beginnings but with over 900+ events organised on the site in 2014 and the community is gaining real momentum. It’s always nice to be recognised for your efforts, especially by your peers but the accolades in this case go to the development team and the members themselves. They’re the ones that make the site what it is!” – Ian Mullins, Managing Director – TheSocialGolfer.com

I love my golf and I can understand why TheSocialGolfer.com were a clear winner in this category. The judges must have been impressed by how the team had developed both an active and loyal community that would rival any ‘Bricks and Mortar’ golf club – and in the space of only five years.  TSG seem to be showing the way for the future of golf and for online communities of any genre.  Ian and his team have certainly got a handle on how the internet can grow a business like theirs.”  – Awards compere and Veteran BBC TV & Radio, European Tour Weekly and Golfing World presenter Robin Bailey.

 “The Essex Digital Awards look to celebrate and inspire creative uses of the interne t…. Our judging panel were clearly impressed by The Social Golfer, scoring it highly in the face of some stiff competition. We’re excited to see where the TSG team take the idea next.” – Andy Pritchard, Director of the Essex Digital Awards

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TheSocialGolfer.com – My Story…

Saturday, April 18th, 2015

We asked you the members to share your TSG (TheSocialGolfer.com) stories with us. Here it’s the turn of Richard Adinolfi to tell us about his TSG experience. Richard joined TSG in December 2013.

TheSocialGolfer.com – My Story…

TheSocialGolfer.com - My story by Richard Adinolfi

TheSocialGolfer.com – My Story by Richard Adinolfi

TheSocialGolfer.com means more to me than just playing golf. It started as therapy of sort and developed into an addiction.

In December 2013 I lost my father and I needed a release from the moment. I decided to throw myself into playing golf. Four hours of fresh air and a stroll in the countryside would take my mind of events.

The problem was I had nobody to play with.

My friends were spread far and wide over London and I had little interest in joining a club. My experiences of playing private clubs as a visitor were never good enough for me to part with hard earned cash.

I was a member of another golfing community website but could not find anyone to play with, until someone on that very site suggested The Social Golfer.

I took a look and saw frequent games being posted in the Essex area so I signed up.

Truth be told, I was not really expecting much but thought it was worth a shot (excuse the pun).

TheSocialGolfer.com – My Story (What happened next?)…

Hesitantly, I attended my first Epping Bandit game in January 2014 at Toot Hill Golf Club. I was immediately made to be feel welcome, despite having to sit across from Howard Davis at breakfast. Not a pleasant sight for anyone but one of which I have become accustomed.

The first few games I played were about getting to know the people I was playing alongside and enjoying playing golf on a regular basis. However, what was first a decision to get out and get fresh air and a bit of exercise quickly turned into a need to improve my game as much as possible. I signed up for as many games as I could at as many different courses as possible.

I had initially given myself a modest 24 handicap but wanted to bring this down as much as possible. Unfortunately an attitude, not shared by many but that is a discussion for another day!!!

Without The Social Golfer I would probably still be sitting at home watching golf on TV thinking “I wish I played more golf”, whereas now, I sit at home watching golf thinking “If I can just cut my handicap by a few more strokes, I’ll be as good as Tiger”….

The Social Golfer was there when I needed it. It is one of my first ports of call when I turn on the computer in the morning just hoping for those magic emails that say “a new game has been posted in your area”.

I sit here now in front of my computer having played 60 times in just over a year at 40 different courses. My handicap has come down from 24 to 16. I have travelled to France and Spain with the Epping Bandits, learnt some valuable Yiddish and have met many people whom I now consider friends.

I owe all of that to The Social Golfer!

 

Thesocialgolfer.com reviews…

Saturday, April 4th, 2015
Thesocialgolfer.com reviews

Thesocialgolfer.com reviews

Obviously, we here at TSG HQ think we have a great website but what do other people think?

Here are just some of thesocialgolfer.com reviews that have been sent to us by you the members…

After years of playing golf irregularly on pay and play courses, I discovered TSG, my golfing life changed overnight! I now play as often as I like, on courses I could not have previously imagined, with a great bunch of new mates…best thing I ever did! Alan Haywood , Essex – Handicap 15

Due to my job having irregular hours, TSG has allowed me to play when my normal golf buddies aren’t around. I’ve met lots of like minded golfers and played many new courses. I have yet to meet anyone who I wouldn’t want to play golf with again and my wife even checks it now to see when I am playing – TSG is definitely the site to join!” John West, Surrey – Handicap 19

“I became a Social Golfer at the London Golf Show in Nov 2011 and I have really enjoyed discovering new courses, making new friends, taking advantages of special offers & learning golfing tips. Although male golfers are in majority, I would encourage women golfers of any standard to take an active part in this  friendly golfing community – I cannot imagine my golfing life without TSG now! Brigitte Lockwood, London – Handicap 28

“As a beginner, I found TSG to be a great way of learning the game – think Facebook for Golfers!” Lyndon Samuel, Suffolk – Handicap 24

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Some more of Thesocialgolfer.com reviews…

In January 2015, we conducted a Members survey in order to understand more about how you the members use the site and what you would like to see improved. We expect to publish these results in April 2015 but until then, here are some of the things you said about us.

 “A wonderful way to join up with other golfers who love their golf and enjoy playing different courses”

“I like the buzz of meeting all nationalities and enjoying the day”

Easy atmosphere with like minded golfers”

“No nonsense, easy to use website”

“Every aspect of golf you can think of in one site”

“A great way to play golf and different courses and enjoy a great bunch”

“The way forward, freedom, choice, opens your horizons”

“If you are not a member of a club – join!”

“A fitting community to use the The Social Golfer name”

“A Place to meet different people, play different courses – a must for all golfers!!

“A well organised and friendly way to join or organise golf games especially for non club members”

“An ideal way to meet new people, play different courses and enjoy more golf…”

“As a female player, I like to know with posted games, if it’s mixed or single sex.”

“A great place to socialise, meet new people, in a non-cliquey environment!”

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And finally, our personal favourite from all Thesocialgolfer.com reviews to date….

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“As far as I am aware, there is nothing else like it!”

 

Essex Digital Awards Finalist…

Monday, March 9th, 2015
Essex Digital Awards - Finalists

Essex Digital Awards – We’ll be there!

The social networking community and online golf club TheSocialGolfer.com (TSG) has been selected as finalists in this year’s Essex Digital Awards

What are the Essex Digital Awards?

Now in their second year, the Essex Digital Awards look to reward innovation and progressive thinking by businesses across the county.

Previous winners span several industries and range from individuals to national companies, but all have at the core of their entry a desire to use digital media as a means to achieve greater things for their business.

The EDA’s are backed by a range of Essex-based companies including Lookers Volvo Colchester, Freelance SEO Essex, Essex Chambers of Commerce and Northcliffe Newspapers’, Essex Chronicle.

Why have we been short-listed for the Essex Digital Awards?

Since its official launch in 2010, the site (run by Essex based Marketing Specialist – Ian Mullins) has firmly established itself as one of the most used golfing websites in Essex and the UK.

The TSG team have established partnerships with many major local, national and international brands including, Your Golf Travel, London and Manchester Golf Shows, Essex Golfer Magazine, Alamo Car Hire, Online Tee Times, Trophies&Medals.com and with over 21 clubs in Essex and the surrounding counties. They include:  Woolston Manor GC, Warley Park GC and South Essex GC.

We have also recently agreed a deal with Group M (The largest advertising agency network in the world owned by Sir Martin Sorrell) to supply advertising inventory to their clients which include Direct Line, RBS and Sony in 2015. Global Advertisers that have supported the site to date include Emirates, BA, AMEX, Nike, BMW.

In the summer of 2014, the site launched its first ‘above the line’ marketing campaign on talkSPORT (London) and talkSPORT.com and Ian himself has written articles and featured in Essex Golfer Magazine and on Phoenix FM in Brentwood/Billericay.

TheSocialGolfer.com Managing Director Ian Mullins said “We are incredibly flattered to be short-listed for this award. It’s always nice to be recognised for your efforts, especially when it’s by your peers but the accolades in this case, go to the development team and the members themselves. At the end of the day, they’re the ones that make the site what it is!”

When will the winners of the Essex Digital Awards be announced …

The Essex Digital Awards Winners’ Evening will take place at the home of Colchester United – the Weston Homes Community Stadium –  on April 23, 2015 with the event will be hosted by the veteran BBC, Sky and European Tour Weekly broadcaster Robin Bailey.

For more information, please contact: theteam@thesocialgolfer.com

The Social Golfer appoints first TSG Head Pro…

Wednesday, February 11th, 2015
Andy Clissold - TSG Head Pro

Andy Clissold – TSG Head Pro (Photo: Cranham GC, Essex).

 

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Andy Clissold announced as first TSG Head Pro ….

Andy’s new role will be to provide coaching and tuition to all the TSG members and will include running online Q&A tuition sessions and webinars. He will be organising on-course ‘coaching events’ whereby TSGers, of all playing standards, will be given the chance to play with him for three or four holes in a round, for no more than your green fee. He will also be offering his own golf lessons and golf coaching packages to the membership.

What else will our new TSG Head Pro be doing …

As TSG Head Pro he will also be working closely with the TSG team to develop the overall usability of The Social Golfer Network; which caters to 4k+ UK golfers and 8.5k+ registered users worldwide.

Furthermore, Andy will be the main contributor of monthly Newsletter PRO Tips  and will be a core part of the TSG official events team, which currently runs The TSG Masters, TSG OPEN and TSG Matchplay Championships.

Our new TSG Head Pro’s pedigree …

Essex based Andy began his golf career as a Pro Shop Assistant at Blakes Golf Club in Epping in 2006. He subsequently worked as Assistant Professional at Bentley Golf Club as he went on to complete his foundation degree in golf at Birmingham University. He has since worked as a teaching Pro at City Point Golf Studio, London. He currently coaches at Ingrebourne Links and Crowlands Heath GC.

Commenting on his new role, Andy said “I have been aware of The Social Golfer platform for some time but it was only when I sat down with the team that I truly understood the potential of the site. Social media has made a huge impact on the way we all interact with each other and sport and I am honoured to be given this  opportunity to be the first TSG Head Pro and help shape the future of golf in the UK and beyond  –  I can’t wait to get started”.

Ian Mullins, owner of TheSocialGolfer.com said “We have worked with a number of PGA Pro’s since our launch but Andy immediately understood what we are trying to achieve at TSG and has already contributed greatly to the ideas pool. With 66% of golfers in the UK NOT belonging to a golf club, Andy’s contributions will allow us to provide our members with added value to their annual membership fee. We are really looking forward to Andy be a valuable asset to the team”.

The announcement comes on the back of TheSocialGolfer.com recently reaching its first 1m hits in a single calendar year and breaking through the 100k page hits in a single month. With over 900 events posted and 4500+ rounds played on the site last year alone, 2015 is looking like it will be another great year for the website!

By Ian Mullins

The TSG Roll of Honour (2011 – ) …

Sunday, January 11th, 2015
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Roll of Honour, Master's Leaderboard

As you know, every month we run a TSG monthly leaderboard in order to find the golfer of the month.

Each month we calculate the most Stableford points scored by each golfer that has submitted scorecards, the best

The TSG Roll of Honour – The rules….

– Only scores played on courses over 5k yards are eligible

– You must have submitted a total of 10 cards to the TSG Handicap tracker

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Each month’s winner, receive the coveted ‘Green TSG Golf Towel and it’s not available to buy!

However, with the advent of the TSG Masters in 2014, all monthly winners in a single calendar year will now also automatically qualify for the next year’s TSG Masters Championship.

With winners from the Vila Sol in the Algarve to Seaford Head in East Sussex, the competition is truly global.

Want to be up there with the cream of the crop?

Just keep playing golf and arranging your social golf via the website and score as many Stableford points as you can.

Below is a record of all the monthly winners since the leaderboards inception since January 2011.

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The TSG Roll of Honour (2011 – 2016… )

Jan-11 Neil Randles Hurtmore 45
Feb-11 Nev Smith Downshire 46
Mar-11 Andy Taylor Iford 45
Apr-11 Michael Harrison Epping 47
May-11 Dave Cambers Aylesbury 47
Jun-11 Phil Boyd Seaford Head 45
Jul-11 David Jacobs Stapleford Abbotts 47
Aug-11 Roger Akerman Cooden Beach 46
Sep-11 Roger Allsop Kingswood 44
Oct-11 Roger Allsop Kingswood 47
Nov-11 Frank Nott Stapleford Abbotts 44
Dec-11 Robert Wootton Epping 47
Jan-12 David Jacobs Epping 45
Feb-12 Steve Goss Pedham 42
Mar-12 Toby Hunt Hurtmore 43
Apr-12 Tony Gray Foxbridge 44
May-12 Steve Diamon Chelsfield Lakes 45
Jun-12 John Amos Hobbs Cross 43
Jul-12 Dave Blaney Mill Green 44
Aug-12 Mark Tucknott Risebridge 45
Sep-12 Nev Smith Hurtmore 45
Oct-12 David Izen The Grove 44
Nov-12 Nev Smith Hurtmore 42
Dec-12 Michael Roos Epping 44
Jan-13 Daniel Jayeola Sunbury Golf Centre 46
Feb-13 Chris Sawyer Chelsfield Lakes 47
Mar-13 Russell Foxwell Belhus Park 44
Apr-13 Andy Coultrup Belhus Park 43
May-13 Bill Nowel Cobtree Manor Park 46
Jun-13 Steve Maggs Woldingham 46
Jul-13 David Jacobs Epping 47
Aug-13 Chris Chandler Cobtree Manor Park 52
Sep-13 Dave Knight Selsdon Park 46
Oct-13 Dave Allchorne Epping 43
Nov-13 Phil Boyd Royal Cinque Ports 48
Dec-13 Roger Ireland Epping 47
Jan-14 Howard Stander Hainault 44
Feb-14 Andy Flynn Stapleford Abbotts 43
Mar-14 Michael Roos Panshanger GC 44
Apr-14 David Smith Paultons Golf Centre 44
May-14 Tony Amos East Brighton 47
Jun-14 Ian Mullins East Brighton 46
Jul-14 Alan Haywood Stapleford Abbotts 49
Aug-14 Andy Attard Pyrford GC 46
Sep-14 Carlos Ramos Southern Valley 47
Oct-14 Phil Fen South Essex 44
Nov-14 Roger Ireland Vila Sol 43
Dec-14 Norman Woodward Seaford Head 43
Jan-15 Peter Walton Pine Ridge 45
Feb-15 Peter Walton Pine Ridge 48
Mar-15 Brian Cassidy Pine Ridge 46
Apr-15 Michael Channing Hoebridge 45
May-15 Ron Jackman Southern Valley 45
Jun-15 Les Day Pine Ridge 44
Jul-15 Roger Dickson Nizels GC 47
Aug-15 Phil Fen Langdon Hills 48
Sep-15 Mark Crane Deangate Ridge 43
Oct-15 Brigitte Lockwood Pine Ridge 45
Nov-15 Andy Attard Woldingham 42
Dec-15 Des Burnett Camposol Golf Club 43
Jan-16 Gary Archer Chelsfield Lakes 43
Feb-16 Richard Halloway The Hertfordshire 42
Mar-16 Steve Holloway Brentwood GC 43
Apr-16 Steve Duffy Littlehampton GC 46
May-16 Mark Crane Cobtree Manor 44

Happy Golfing! Who knows? Maybe one day you will make the TSG Roll of Honour…

 

Ian & The TSG Event Team

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Free TSG PRO Golf Membership …

Friday, January 9th, 2015
Free TSG PRO Golf Membership

Free TSG PRO Golf Membership

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Free TSG PRO Golf Membership for THREE months!

Over the last five years we have worked hard to grow the TSG community and whilst the members have played a huge part in this growth, we have now decided it is time that rewarded those members. As such, in our 2014 November newsletter we launched our MEMBER get MEMBER scheme.

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We at thesocialgolfer.com believe that golfers should be able to play anywhere in the world, at any time, regardless of whether they belong to a golf club or not…..

By joining TSG community, members can arrange games with golfers close to home or with over 8,500k+ golfers in the UK and worldwide…

The website allows golfers to join golf games in their area, find other golfers in their county, join golf societies in their area, establish a Handicap, get a Handicap certificate, review 25,000 golf courses worldwide, book Tee Times online and lets them join the monthly league, annual events and tournaments.

The site also allows members to upload videos, join in forum chat, shop at the internet golf store, and receive exclusive member offers and competitions and much more. The team also produce the TSG Newsblog and a monthly newsletter that is sent to over 5k golfers every month.

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Claiming your Free TSG PRO Golf Membership …

We want to thank those who have already taken part and reaped the rewards. However, if you weren’t aware of the offer, here’s how you can get Free TSG PRO Golf Membership for three months …

All you have to do is introduce a brand new PRO member to the site and we immediately add an additional three months to the end of your own PRO membership subscription when it expires.

Just ask the newly joining member to email us at theteam@thesocialgolfer.com ahead of signing up with his/her name.

In addition, in order to help us to grow the site further and improve the member experience, in January 2015, we will be launching our brand new TSG user survey. Please help us to build a bigger and better community by taking five minutes to complete.

However, until then….

Happy Golfing!

Ian & the TSG Team

London Golf Show 2014 Competition & Ticket Offer …

Tuesday, October 21st, 2014
London Golf Show 2014

London Golf Show

It’s competition time again, and this time it’s the opportunity to win x5 pairs of tickets to the London Golf Show 2014 PLUS we’ve got a TSG 2-for-1 ticket offer to share with you!

The London Golf Show 2014 …

The 10th London Golf Show will be an interactive experience for golfers of all ages, with informed technical advice, PGA tuition and free golf lessons from Coaching Partner PlayGolf World, celebrity guests, two indoor driving ranges, custom fitting, club testing, custom build trucks, simulators, a Kids Zone, crazy golf, competitions and prizes, and the latest golf gadgets + every visitor to the show can benefit from a partnership with GOLFNOW.

Where is The London Golf Show 2014 …

Glow at BLUEWATER will be the new venue for this year’s event and the show will open on the same day as the Bluewater Christmas Lights party. BLUEWATER is only 5 minutes off the M25, and parking is FREE. It is convenient wherever you are coming from and it will only cost you the petrol you need to get there, there is no excuse not to make it!

The show will be supported by some of the best known golf brands including TaylorMade, Callaway, Mizuno, Wilson, Nike, Titleist, Ping, Cobra, Cleveland and Yonex, and in total there will be in excess of 100 golf brands at the show.

The retail partner of the show, Silvermere Golf Store, from the Silvermere Golf Complex, home of the Doug McClelland Golf Superstore, will set up at the Show with unique deals on clubs, clothing and accessories.

London Golf Show 2014

Try the latest gadgets …

What else is going on …

The main stage will be hosted by top presenter and golf show veteran Tony Westwood where he conducts interviews and discussions on all aspects of the game with experts from all corners of the golfing world, including biomechanics, mind coaches, strength and conditioning experts, swing coaches, putting gurus and shot game masters. And of course trick shot shows from Dean Davis, and the Trick Shot Boys, Geoff Swain and Kevin Carpenter will entertain the crowds with amazing displays.

Also at the London Golf Show you will be able to find the Golf Tourism Show, a show within a show, showcasing many countries, courses, destinations and resorts. As well as this, there will be a ‘Golf Club Showcase’ of clubs from the South of England promoting their courses.

The London Golf Show will also be working with Prostate Cancer UK as the ‘Official Charity Partner’.

* Under 16’s admitted free when accompanied by an adult ticket holder.

The TSG London Golf Show 2014 Competition …

So how do you enter? Simple…..just answer the following question:

“Where is the London Golf Show 2014 being held?”

Email your answers to theteam@thesocialgolfer.com

Answers are required to reach us by Thu 30th October at Midnight.

Winners: to be announced Fri 31st October.

Happy Golfing!

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Ian & The TSG Team
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Can’t wait to see if you’ve won….for more information on this year’s show or to take advantage of our great 2for1 ticket offer, please use the following code: TSG241

 

 

TheSocialGolfer.com launch on talkSPORT

Sunday, July 13th, 2014
TheSocialGolfer.com

TheSocialGolfer.com

TheSocialGolfer.com (TSG), the online social networking community for golfers celebrates its fourth year in existence, by launching its first ‘Above the line’ marketing campaign.

The website run by ex-Media Director Ian Mullins will be running a series of 10 second commercials throughout July and August using the world’s biggest Sports Radio station – talkSPORT.

The commercials written and produced by Mullins’ own marketing consultancy MC2 Marketing, launches on the station the same day as The OPEN commences.

TheSocialGolfer.com airtime will run for approximately seven weeks and plays on the theme of ‘being let down by your mates’.

The campaign has been planned to target an ABC1 35+ male audience and will reach over 3/4 million individuals with each listener hearing the campaign approximately 6 times.

TheSocialGolfer.com grows up …

Talking about the campaign Mullins said “It was always our intention to eventually launch the TSG brand to the masses but we have deliberately waited until such time as the website was a busy and much used resource before tempting a wider audience to try our service. In 2013 the site hosted over 700 golf events and had more than 4,500 rounds played. However, we recently hit the 8k+ users and feel now is the time to grow the community further”.

Mullins has worked across a number of blue chip brands in his career including managing the Emirates Airlines media activity for 7 years, Hitachi for 7 years and launched the Daily Star Sunday for the infamous Richard Desmond in his 11 years at the UK’s largest Media Independent MediaCom.

More recently he was responsible for managing The London Golf Show marketing activity including the launch of the Manchester Golf Show in 2013. He was also responsible for launch of the ‘Altonwood Season Ticket’ for the late Ron Noades’ Altonwood Group in the same year. He has also advised William Hunt of Trilby Tour fame on sponsorship matters.

He went on to say “When I first started planning and buying media on behalf of clients twenty years ago, I never thought for one second I would ever be spending my own money, on my own brand in mainstream media but here we are and I feel very excited. I am immensely proud of the unique service we have created for golfers and our ambition is to eventually be the biggest golf club in the UK … we’re certainly on our way!”

TheSocialGolfer.com is a unique platform …

The radio campaign has been bought via Radio Experts, the UK’s second biggest radio buying point and by an old media friend of Mullins’ Radio Experts MD – Steve Ramsay. “I was so excited for Ian when he called and told us it was time to go public with his creation. We started out trading radio together in the early 90’s, so it was a real thrill to plan a campaign in an sector so close to both our hearts…. as a avid golfer myself, In my humble opinion, Ian’s creation is the future of the sport!”

Another old media pal of Mullins’ Adam Mills – talkSPORT Ad Director said “We are thrilled to be helping Ian launch his brand and we believe talkSPORT to be the perfect platform for TheSocialGolfer.com. We have established ourselves as the world leading Sports Radio Station and it’s important that we continue to support new up and coming sports brands as well as the more established ones. I wish Ian every success this new and useful social media platform.”

TheSocialGolfer.com radio campaign – listen here …

TSG Masters – The Winners Interview …

Tuesday, May 13th, 2014
The Social Golfers

TSGers as they await their tee off ..

The TSG Masters started with a warm welcome from Ian & The TSG Team, which included a no. of freebies including ball markers, discount vouchers and a FREE lesson for all who attended. The venue,

The venue, Warley Park GC, was fantastic, the course in great condition, the weather at its best providing us with the most superb views of the surrounding Essex countryside.

The TSG Masters  – How they qualified?

Many players qualified from the monthly leaderboard with the remaining spaces snapped up via the ballot. All 40 places were taken up, with no one wishing to miss out on the first TSG ‘Major’ of the year.

This made for an exciting competition and while some TSGers were familiar with the new course layout, most were totally alien to it. We played the Childerditch and the Warley ‘1 to 9’ loop, two very different layouts offering their own challenges, the latter including some superb water features.

The TSG Masters  – The Winners…

Our inaugural winner, Matt Taylor (Kent) scored a fantastic 38 Pts off his 12 h’cap with Andy Flynn 2nd (Essex – 37 Pts) and 3rd Damian Benstead (Sussex – 34 Pts).

We also competed for 2 x Nearest Pins and a ‘Straightest Drive’. Winners on the day included popular TSGers, Dave Allchorne, Judy Lilley, Andy Attard with Ben Fykin taking the Par 3 trophy.

However, we’ll leave the final words to our new TSG Masters Champion…

The venue was a great choice and I’m sure everyone would agree a real challenge, those greens were fast! The views all around the course are worth the visit alone and I’m very much looking forward to returning with the very generous TSG four ball prize. All the little TSG touches made it feel really special on the day right from the welcome banner outside to the free gifts. My playing partners on the day were a pleasure to play with and it was great to meet all the new (to me) and old TSG faces after the round…. TSG epitomises the spirit of the game of golf and it’s great to know that whenever I play with someone new through the site, they’ll be like minded and great company. I must thank you all so much for making it the golfing day of my life and I can’t wait to see everyone again for the next TSG event at Bletchingley!“.

To view the photos of the day, click here: TSG Masters 2014 in pictures…

by Brigitte Lockwood