Archive for the ‘Golf Media’ Category

New Golf Formats…

Tuesday, June 13th, 2017

GolfSixies - New Golf FormatsOver the last few years there have been many initiatives introducing new golf formats to the game, but is all the razzmatazz necessary to get people playing golf?

We asked Emma Ballard, Head of Digital at Medi8 Limited, PR agency to American Golf and many other brands. She is also the UK Ambassador for Womens Golf Day.

New Golf Formats – Why are they here?

In recent times, there has been a real push to get more people, especially women & children, playing the game.

With the number of people playing regular golf over the last 10 years declining, governing bodies, golf organisations and professional tours have tried to come up with ways to reach out and get golf back on peoples’ agenda.

Back in 2006 when numbers were healthier, you’d find the majority of golfers out on a golf course playing 18, 9 holes or pitch & putt, the driving range and of course, the holiday requirement of a bit of adventure golf!

The use of indoor simulators was on the increase and if you lived near the outskirts of London you could make your range sessions much more fun by going to Top Golf.

Oh, and on a slight aside, social media was in its infancy.

Since then, as the numbers declined, golf has had a go at redefining itself by attempting to alter the format and make the game look more fun and appealing to a younger generation.

New Golf Formats – Where did it begin…

It started at club level with the introduction of PowerPlay Golf, 9 holes with 2 flags, and through other initiatives like SPRINT6GOLF, it culminated in the European Tour’s GolfSixes event this May.

They threw lots of new ideas into the tournament, golf got its version of a Hollywood makeover, creating a lot of buzz and excitement amongst spectators.

But what I wonder is whether this is necessary, is this the way forward for golf?

Looking at golf today,  your options to play are endless, there is everything that I have mentioned that was available back in 2006, but now most ranges are also equipped with some indoor golf facilities.

It’s no longer frowned upon to want to play a quick 9 holes, pop-up adventure golf in cities is commonplace and if you don’t fancy hitting a ball you can kick one at the hole in the form of FootGolf.

Considering social media again, it’s now an integral part of our lives, a fabulous tool to promote a golf facility with an ability to be able to target a much larger audience and with the likes of TheSocialGolfer.com you never have the problem of finding someone to play with!

Golf in itself hasn’t changed, like tennis or badminton, the process and mechanics of hitting a ball is just the same, it’s only the club you are using and the ball you are hitting which have altered over the years due to the vast investment into research and development.

Emma Ballard - New Golf Formats

New Golf Formats – My View…

So why with so many more playing options than 10 years ago and the basic method of swinging a golf club unchanged is there a need to focus so much on the format of the game?

I suggest we don’t mess with the format, the game works perfectly well as it is?

Surely we need to focus time and effort at a local level, low cost marketing the wonderful facilities that are available by making use of some, or all, of the low-cost social media channels on offer.

By driving people through the door, golf clubs/venues can use the pathways into golf that are already available to get more people back playing and gain new recruits along the way.

Essentially golf is fun and has a great social side to it too.

With the ability to make it part of family life, a sport that anyone can play and an ever ageing population – it’s time to ditch the razzmatazz and new golf formats and get back to simple ways when golf sold itself!


 

 

Great ways to enjoy watching LIVE golf events…

Sunday, May 21st, 2017

live golf eventsGolf has seen a significant decrease in participation in the last decade, however, meanwhile, the attendance of LIVE golf events has increased…

Why is this? Better coverage on TV? A better overall LIVE golf event experience?

Or just the fact that technology and the internet has made applying for tickets at these live events much more accessible?

Either way, the number of people who are more committed to watch the world’s largest golf tournaments LIVE is growing….

This has resulted in there being more investment into the way that the sport can be enjoyed by fans.

Here are some of the most entertaining and enjoyable ways of keeping up to date with your favourite golfers and the world’s biggest golf tournaments:

LIVE golf events – Go and watch the sport…

LIVE golf eventsFor some people, the only way to enjoy golf is through creating time in their yearly schedule and physically planning to attend a golfing tournament.

Whether you arrange your trip to watch live golf events yourself or use the services of Events International’s open golf championship hospitality, there is certainly something to be said, when you are able to stand only meters way from a golfing legend!

 

In fact, attending an event like The Open Golf in 2017 is also a great way for businesses to strengthen the relationships with their clients, which only enhances the experience for everyone involved and can help to establish long-term bonds.

LIVE golf events – Online and on mobile…

Live Golf EventsIf you are unable to attend a tournament in the flesh, perhaps the next best way to watch the world’s biggest golfing events is through embracing the technological age and watching online.

Golfing fans that have access to the internet will be able to live stream many of the most popular events on websites.

Similarly, you can take this a step further and look at installing some of the very best apps that will be able to help you stay up to date with the latest golf goings on.

This allows you to be able to watch on your tablet or smartphone and take the experience with you wherever you go.

LIVE golf events – Watch at home…

Live Golf EventsNowadays, TVs are HD (and can even come in 3D!) which will allow you to have an exceptionally immersive experience easily.

There are also dedicated channels out there and special sports TV packages that you can look into so that you get the very best experience.

The sound and picture quality is now better than ever, which will ensure that watching the event this way will be almost as impressive as if you were to go to an event in the flesh.

In addition, with HD Ultra and 4K just starting to penetrate the home, our level of viewing experience will only get better and better over the next few years.

However, probably the most impressive way to watch Live golf events in the home is to invest in a golf simulator…. not the most affordable option we know. They start from £20k and can go over £100k…

But having experienced the cutting edge screens available at the PGA Golf Show in January – this really could be the future of golf viewing!

LIVE golf events – Other options….

live golf events sports-barAs the way of Home TV viewing has changed, so has the way Pubs, Bars and Restaurants have altered how they attract new custom… you can even watch Live golf events in your local bookmakers now!

So, regardless of which method of watching golf you choose to use, remember that there is always a solution for you despite your budget or lifestyle.

In addition, staying up to date with the latest and greatest golf tournaments has never been so easy!


by Ian Mullins

The Majors Part3 – The US OPEN…

Wednesday, May 17th, 2017

the majors golf trophies 2In the third in our series of articles on golf’s Major events, this time we turn our attention to the second oldest event in the golfing diary – The US OPEN!

Every year we get excited about the upcoming golfing calendar with some enthusiasm. The ‘Grand Slam’ events in golf include:

– The US Masters (Augusta National) April

– The US Open (Various) June

– The OPEN (Various) July

– The PGA Championship (Various) August

This is then now complemented but The Olympics every four years (from 2016) with the host city supplying the venue.


The Majors – The US OPEN…

The golfing calendar is on and we have already got past the US Masters in April 2017, with maverick Sergio Garcia holding off Justin Rose in a dramatic and nerve-wracking play-off to emerge as the winner.

As the dust settles, everyone is waiting with bated breath for June 12, 2017.

That is the day that one of the most prestigious golfing events in the US, the 117th edition of the United States Open Championship, popularly referred to as The US Open, kicks off at Erin Hills in Erin, Wisconsin.

The US Open has a rich history spanning 117 years from the time it was held for the first time on October 4, 1895, at Newport Country Club in Newport, Rhode Island.

From fielding 10 professionals and one amateur in the day-long competition across 36 holes back then to its present avatar, to be held in Erin Hills, Erin, Wisconsin, this event has come a long way.

The 2017 edition will feature 156 players and comes with a prize fund of $12 million and is the first major with a winner’s prize in excess of $2 million.

US Open Trophy The Majors – Player Qualifications for the US Open 2017…

There are different routes that players can take to qualify for the US Open. For the 2017 event, there are a number of qualifiers that players can use to get to Erin Hills come June 12, 2017. These include:

– Local qualifiers:  held across the US. For this year’s US Open, currently 8979 players are competing for 525 spots

– Sectional qualifiers: held in Japan, England, and the US, with the first one being held at Ono Golf Club, Japan,

There are also 16 categories of exemptions available for players to use to participate in US Open 2017. These include…

– Winners of the US Open for the past 10 years

– Winner and Runner-up of 2015 US Amateur Championship – he must still be an amateur

– Winner of the 2016 Amateur Championship conducted by the R&A – he must still be an amateur

– Winner of the 2016 Mark H. McCormack Medal – he must still be an amateur

– Winner of The Masters Tournament for the past 5 years

– Winner of the Open Championship for the past 5 years

– Winners of the PGA of America Championship for the past 5 years

– Winners of the Players Championship for the past 3 years

– Winner of the 2017 European Tour BMW PGA Championship

– Winner of the 2016 US Senior Open Championship

– Gold medalist at the 2016 Olympic Games

– The lowest 10 scorers and ties in the US Open 2016

– 30 qualifiers for the 2016 season-ending Tour Championship of the PGA Tour

– Top 60 Point leaders in the Official World Golf Rankings (OWGR) as of May 22, 2017

– Top 60 point leaders in the OWGR as of June 12, 2017

– Special exemptions as selected by the United States Golf Association (USGA)

 


The Majors – US Open 2017…

Erin Hill Golf Club - The US OPENThe US Open is the 5th major championship to be held in the state of Wisconsin – it has held 4 other PGA championships earlier apart from the US Amateur Championship in 2011.

Erin Hills is the venue of a major for the first time, which means the first thing to look out for is the course itself.

The Majors – The Erin Hills Course…

The course at Erin Hills is spread across 650 acres and the huge slopes all across it, together with the unpredictable weather, can make it quite an intimidating place to play at.

It can play up to 8100 yards, which makes it longer than Hazeltine National Golf Club where the 1991 edition of the Open was held.

This course will also be the first one in US Open history to play as a par-72.

Given the dry conditions, it is very likely that we will see some relatively low scores.

The Majors – Players to Watch Out For…

The 2017 US Open is a showcase event and the focus of the entire media – print, electronic, online and social – is squarely on golf and its players.

It is interesting to note that between 2000 and 2016 Americans have won the US Open 8 times.

Entering the US Open this year is quite easy – all you need is a 1.4 handicap and a $200 entry fee, after which you have to go through the qualifying grind.

This year, 9,485 players have entered the event, the fifth-highest number: the highest was 10,127 in 2014 at Pinehurst.

A galaxy of past champions will be part of the playing field this year including; Dustin Johnson, Rory McIlroy, Jordan Spieth, Justin Rose, Ernie Els, Jim Furyk, Angel Cabrera, Graeme McDowell, Lucas Grover, Martin Kaymer, Webb Simpson. Some information on key players at the 2017 US Open is listed below….

Dustin JohnsonDustin Johnson - The US Open

Dustin Johnson is a big name to watch out for at the US Open this year, for a number of reasons. The first of course, is the fact that he is the current No.1 ranked player in the world.

And then there is the other little detail to consider: he is also the defending champion, having won a grueling battle at the Oakmont Country Club last year.

Out of the US Masters in April with a freak back injury, he is now back and in roaring form.

He will have an advantage at Erin Hills because of his length and the fact that this is an 8000+-yards course.

BMW Wentworth

Rory McIlroy

Currently ranked No.2 in the world, the Irishman went through a drought of titles in 2016. However, he bounced back with wins at the FedEx Cup and also the Tour Championships that year. He is one player who is a constant threat to all others when it comes to winning. He had had the distinction of holding the No.1 ranking for 95 weeks and is a 4-time Major champion. He is also a member of both the US and European PGA Tours.

Jordan Spieth

Jordan Spieth is a former No.1 ranking player in the OWGR and a 2-time Major champion. He is the youngest player to win the US Open, after Bobby Jones in 1923, and also the youngest runner-up in Masters history when he came second to Bubba Watson at The Masters in 2014. He has also tied the 72-hole record that had been set by Tiger Woods back in 1997, apart from being the 2015 FedEx Cup Champion.

Hideki Matsuyama

Hideki Matsuyama is a 24-year golfing prodigy from Japan who won four of his last five tournaments last year. This includes the Hero World Challenge and also a WGC event in China. He is a 4-time PGA Tour winner and 8-time Japan Golf Tour winner. His most recent win was at the Waste Management Phoenix Open, where he defended his title against Webb Simpson.

Justin Rose

Justin Rose is an English professional golfer who plays on the PGA Tour. He is also a member on the European Tour. He was the first Englishman to win a Major since 1996, the year Nick Faldo won. He is also the first Englishman to win the US Open since Tony Jacklin in 1970. Rose has also tasted Olympic glory, having won gold at the men’s individual event in Rio de Janeiro in 2016. He has been in top form, despite losing out dramatically to Sergio Garcia at the US Masters this year. He is one player to watch out for.

Sergio Garcia

Sergio Garcia has been an enigma. He has played on the PGA as well as the European Tour on the PGA. A brilliant golfer who had a stunning 0 wins when it came to the majors, he broke the jinx at Augusta this year by winning the US Masters. He defeated Justin Rose in dramatic fashion in a sudden-death playoff, pulling off the win at the first hole.

Of course any player could win the trophy, but we think these players above are the ones to watch out for.


The Majors – Betting at the US Open…

Betting on golf has exploded in recent times because of easy access to the game – be it watching it on TV or following online – and also the opinions of golfing pundits.

Another major reason for this explosion is the wealth of licensed betting sites available to followers of the game and even to casual punters.

Millions of pounds are wagered almost daily at the various golfing events around the world, and the money only grows bigger when the event is something like the US Open.

The odds-on favourite of course is the No.1 ranked player in the world currently, Dustin Johnson; every sportsbook has seen money wagered on him. Leading bookmaker William Hill has the odds listed at 6/1 for Johnson.

The following are the odds on some of the other players winning, as per William Hill:

  • Jordan Spieth: 7/1
  • Rory McIlroy: 8/1
  • Jason Day: 10/1
  • Hideki Matsuyama: 14/1
  • Sergio Garcia: 20/1

There are rank outsiders as per the bookmakers too. These include Billy Horschel, Jason Dufner, Scott Piercy and Marc Leishman, all at 100/1, while Daniel Summerhays brings up the rear at 125/1.

So as 12th June approaches, you could get incredibly busy if you are into golf and also making some good money placing the right bets.

There are lots of guidelines that can help you decide whom you want to bet on, including form books, the official player profiles at the USPGA website and more.

However, regardless of who wins, this year’s winner is guaranteed the distinction of being the one with the biggest US Open paycheck ever!


By Ian Mullins

 

 

Is technology good for golf?

Tuesday, February 7th, 2017

Is technology good for golf?Golf is among the most popular sports in the world with an estimated 390 million fans worldwide, according to Sporteology

So it comes as no surprise that companies are looking to the digital landscape to release new innovative golf-themed apps, games and training tools to sell to such a vast market.

And these products aren’t just aimed at novice golfers, some are targeting at professional players.

Unlike other sports, golf (as you know) is a non-contact sport and for the most part isn’t as physically demanding as say, rugby or football.

However, while it may not be as demanding on the body, the margin for error on a golf course is psychologically draining, meaning you need to be on top of your game at all times.

If you’re a beginner you can consider taking golf lessons to improve your game or venture to the driving range as much as possible to improve your ball striking.

But if you want to sharpen your technique without having the luxury of a course professional at your beck and call, alternatively you cab use many of the new digital aids now available on the market.

Is technology good for golf?

In the digital age, as well as mobile apps that can support players in terms of technique and collect useful data and stats on things such as swing speeds, impact angle.

One of the most impressive pieces of technology we have seen to date has to be The Robot, recently installed in state of the art golf studio in Camberley Surrey.

However, at over £150k per unit this will be out of most golfer budget.

Here are just some of the latest (affordable) technology available on the market in 2017…

Is Technology good for golf – SKY PRO…

Is technology good for golf?SkyPro is an app which focuses on one important skill – a player’s golf swing.

Combined with a small device (the size of a thumb drive) that can be attached to your golf club, SkyPro analyses your swing and identifies faults which you can then fix and/or improve upon.

This nifty little gadget will cost you around £200 (App is free) and is reasonably priced considering that a Golf Coach will probably cost you around £40+ per hour.

SkyPro has been around for a couple of years now, with the app getting regular updates. One of its main supporters is Hank Haney, the former coach of Tiger Woods, who stated on twitter that SkyPro is revolutionising the way teachers help golfers.

SkyPro allows you to be your own coach if you’re unable to get professional guidance.

Is Technology good for golf?  Zepp Golf 2…

Unlike other golf gadgets, Zepp Golf 2 doesn’t attach to your club – instead, it fits on your glove.

Utilising a synchronous connection with your mobile through Bluetooth, the app can render your movements in a series of 3D still shots or a video, which you can then view on your phone giving you instantaneous data to work with.

Is technology good for golf?The makers have specified the six mechanics measured by the device, namely: club speed, club plane, hand plane, hand speed, backswing position and tempo.

You also have the option to follow a preset required number of swings per week and get a detailed report from the app afterwards, complete with tips for further enhancing your performance.

The device retails at around £130, while the app is free.

Is Technology good for golf? Hole19…

Hole19 is a different kind of tool because it’s main function is to help golfers familiarise themselves with around 40,000 golf courses, which is roughly 95% of the world’s courses.

But Hole19 can do so much more, as it can assist players in gathering course data such as GPS yardages, hole map imagery, stat tracking and other key statistics which will aid players in making quick decisions and adjustments – while playing.

The free app is also compatible with smart watches, which brings more convenience to players especially in the middle of a game.

In 2016, Hole19 acquired more than 800,000 active users from all over the world.

Is Technology good for golf? Away from the course…

Is technology good for golf?Having these three trainer aids in your arsenal (or in today’s parlance your smartphone) is a good start, but there are plenty of other digital tools that can help develop your golf skills.

With the continuous development of mobile technology, there is sure to be more apps and devices in the coming 12 months that will break new ground in helping golfers hone their skills.

However, there has also been some evolution in the way we play golf away from the course….

For example, Phone Arena revealed that the World Golf Tour Mobile app provide updates with the latest Pro tournaments and now includes the 2016 Virtual US Open in its database, mainly due to requests from players of varying abilities.

We’ve also witnessed the evolution of PGA Golf on the PlayStation, originally made famous by Tiger but now endorsed by Rory McIlroy on the cover.

Another notable game that has been released in honour of the sport is the slot game Golden Tour, which was brought to the market by online gaming platform Betfair.

While the last couple of examples of the sport’s popularity in the gaming world cannot help you improve your golf swing, they certainly represent golf’s popularity as the sport breaks new ground in digital entertainment, giving fans alternative options to pursue their love for the game away from their local course.

Is Technology good for golf? The Future…

Is technology good for golf?We can only speculate where this form of the golf industry go next but one thing for sure is that whether it be a Swing App, a GPS Tool or a gaming activity – technology is set to develop more and quicker than ever before over the next few years….

The best thing about digital age is you longer have any excuses for improving your game or indeed for enjoying the game more than ever before.

Ps The TSG Team will be at the PGA Golf Show in Jan 2017, bringing you more updates on the latest technology product available in the company season…


Follow us @TSGers

By Ian Mullins

TSG joins new golf advertising network…

Wednesday, November 30th, 2016

golf-advertising-networkAs the growth of online readership among magazines and websites continues to grow unabated, step-forward newly launched golf advertising network called AD Driver Limited.

AD Driver will be offering the golf industry exclusive access to over 200k golfers from July 2016 …

Backed by seven well-established golf publishers including Fyne Associates (Publishers of Golf South Magazine, Golf North Magazine) Yourcaddy Magazine, Golf Deals Group, Golf Assessor Online, TheSocialGolfer.com and IndepdentGolfReviews.com, the new Ad network will be able to deliver over 5.2m Ad impressions per month to the golf industry.

The AD Driver golf advertising network covers the majority of the UK’s golfing landscape through both national and  regional web traffic.

The mix of golf publisher  websites deliver regular and engaged traffic at key locations  throughout England, Scotland, Wales and Northern Ireland.

AD Driver publishers can also offer strong audiences  across the US, Germany and the Nordics.

AD Driver golf advertising network even allows you to advertise your club or brand by town, postcode and city ONLY!

– Reach 200K+ golfers

– Reduce wastage

– Affordable ‘Return on Investment’

– Control time & date sensitive campaigns

– Professionally Designed Banners

– Reach over 35K+ Facebook and Twitter followers

To visit the sites in the AD Driver golf advertising network , click on the following links:

 

golf-advertising-network          golf-advertising-network

golf-advertising-network         golf-advertising-network

 

    golf-advertising-networkgolf-advertising-networkgolf-advertising-network

 


Contact  thteam@addriver.co.uk or visit us at  www.addriver.co.uk

Or call today on 01277 563 148